KOSEI

HAIR BLEACH BRAND IDENTITY

WHAT WE’RE ABOUT

Individuality. Personality. Those are the definitions of ‘KOSEI!’ When it comes to expressing who you are, your hair is a good place to start. Kosei bleach is the product to transform your head of hair into a blank canvas of limitless potential.

DEMOGRAPHIC

We market our products primarily towards young adults. Our target audience includes the type of people who are bold enough to make a change and perhaps show off a bit of their personality.

WORDMARK & BRAND IDEATION

The wordmark is handwritten to convey the organic and expressive nature of our brand. The symbols are the Japanese word ‘kosei’ written out in kanji, meaning individuality and personality.

BRAND GUIDELINES

Pictured are some spreads from the brand guidelines. The long horizontal nature of the book and the type layout are a little different than the usual to reflect our eccentricity.

ASSETS

One of the most important parts of brand interaction with our customers is the packaging of our bleach. The bags show of our beautiful cream and hot pink colors which are present throughout our branding.